THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed an acquainted pattern: earn continuously, save strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh point of view. As opposed to focusing entirely on lasting accumulation, this generation is prioritizing equilibrium,

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